There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I'd like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my
Tag: marketing optimization
The issues marketers face are daunting. Let’s talk about three. Email. Response and opt out rates are awful. So we struggle to push thru the noise and stand out. We work to develop a strong list, message, and call-to-action. But we can’t know for certain if our offer will resonate
I came across this blog by Jim Sheppard (@seosheppard) last week; The Evolution of SAS and Search Engine Marketing, featuring a video by Dr. Pat Stroh - VP, Analysis & Decision Support at IMPAQT. IMPAQT 'specialize in the data-rich, Search-specific area of online marketing' and in the video they
Like many people, I prioritize tasks based on expected results; specifically by evaluating the impact of each likely outcome on the future of SAS’ marketing efforts. Ensuring deliberate actions have purpose and meaning—today and tomorrow—is important, because a forward thinking mind-set keeps one moving in the right direction. There’s a
To those who joined us in Seattle this week for SAS Global Forum or SGF Executive Conference, thank you! We had a wonderful time meeting you all during the few exciting and exhausting days we had together. And to those who missed being with us in person, we hope you
For those of you headed to Seattle next week for SAS Global Forum or SGF Executive Conference (#SGF10 and #SGFXC on Twitter), there are a number of great opportunities for you to learn new things and meet your peers. Here’s what you can expect related just to Customer Intelligence or