As technology has changed the way people communicate, do business and generally lead their lives, CMOs have shifted their strategies to lead data-driven marketing in ways that maximize new opportunities and mitigate new risks. As the second in a two-part blog post, I’m sharing the recurring themes I’ve taken away
Tag: leadership
Technology has dramatically changed the way people communicate, do business and generally lead their lives. It’s increasingly online, and it’s increasingly mobile. In turn, those technologies have created tons of data-driven marketing opportunities, and it turns out that there are some recurring themes in how CMOs are leading the charge. Big
So many companies today describe themselves as "leading edge," or they strive to achieve excellence or market leadership. And we all have our own ideas of companies that are leading edge, as well as the companies that may once have been market leaders and for any number of reasons have
I had the distinct pleasure today to hear Guy Kawasaki deliver a keynote address at the SAS Global Forum Executive Conference 2012. I thought of his engaging address as a nice guide for personal effectiveness, particularly in a professional realm. And my main takeaway from yesterday's keynote address by Joe
I just saw the legendary NFL quarterback Joe Theismann deliver his keynote address today at SAS Global Forum 2012, and as expected, he provided us with vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. By delivering an engaging mix of humor, lessons learned
I've had the pleasure to work closely this year with the Association of National Advertisers on a Thought Leadership Sponsorship. One of my favorite outcomes of that effort was an e-Magazine titled, "Measures for Success - How to become a more accountable marketing organization." The title article of that eMagazine
I’ve discovered that bestselling author Jim Collins is both a great writer and a great speaker because his keynote address at #PBLS11 has been absolutely riveting. And his lessons on greatness can certainly apply to marketing, so I’ve summarized it for us here: He started by stating that greatness is
The year of leadership Recently we taped a short video titled Developing Marketing Leadership - 3 Tips From a Pro. In that blog post I mentioned I have made 2011 the year of leadership. I’m taking every opportunity to learn, mentor and become a better leader—by any means possible. My
This is the year of the Marketer. We are emerging as leaders in business due to our unique blend of abilities to gain insights from market and customer data and our keen interest in people. We are active in Social Media and Karl Gustafson reminds us in Elevating The Role
It is Labor Day weekend. The kids are all back in school and soon the leaves will turn. For many of us, these changes trigger business planning for the coming year. Our marketing teams are examining “what worked and lessons learned” and as a leadership team, we are updating our