SAS uses its own solutions to boost conversion rates

Justin Huntsman
Justin Huntsman|January 2, 2012

Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away, [...]

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The holiday jingle marketing mashup

John Balla
John Balla|December 23, 2011

According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting.  What we now know as a ”jingle” first aired on Christmas Eve in 1926, touting the merits of General Mills’ Wheaties cereal.  As we all know, musical messages have since become a staple for advertisements on [...]

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4 Ways to improve your conversion strategy

Will Waugh
Will Waugh|June 24, 2011

As a marketer, we must constantly think about engagement and conversion strategies with our customers and prospects. Specifically, B2B digital marketers have been holding some of their best content hostage behind registration pages. Even though conversion numbers continue to dwindle, this tactic is still the cornerstone for lead generation. We [...]

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Three articles on evolving Your B2B lead generation strategies

Matthew Fulk
Matthew Fulk|June 2, 2011

Many of you have been following along as I’ve written about the work we’re doing at SAS to evolve our lead generation strategies. This effort has given me a voice with a number of media outlets; allowing me to communicate, with a larger audience, the importance of analytics and integration [...]

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5 Tips for aligning your content strategy to your digital strategy

Will Waugh
Will Waugh|April 25, 2011

As a B2B marketing organization that promotes market-leading business analytics software and services, we at SAS have encountered the challenges that stem from our customer’s changing buy-cycle habits, as more and more turn to online channels for their research, evaluation, and consideration phases. We talk about these challenges in the [...]

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Lead management automation – 5 steps to implementation

Matthew Fulk
Matthew Fulk|March 28, 2011

Recently, my friend and colleague Will Waugh published Lead Management Automation – How We Did It and What we Learned, the first in this series of Lead Management Automation posts. While Will focused on outlining the digital marketing challenges we faced at SAS, I focused on solving those challenges. Here [...]

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Get a better view on the shoulders of giants

John Balla
John Balla|December 21, 2010

I recently had the pleasure to attend the keynote panel for NCDM, which began with introductory statements by Larry Kimmel, CEO of the Direct Marketing Association. One of his statements really set the tone for the panel and actually for the rest of the show: “Data, customer centricity and accountability [...]

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Lunchtime Reading, Part 2—Turning your Marketing Data into a Strategic Asset

Matthew Fulk
Matthew Fulk|December 1, 2010

This is a continuation of my last post, Lunchtime Reading—4 Steps to Getting Started with a Lead Nurturing System. SAS’ recently implemented Lead Nurturing System is a calculated means to better serve our prospects and customers, while moving us along a continuum of turning our marketing data into more of [...]

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Lunchtime Reading-4 Steps to Getting Started with a Lead Nurturing System

Matthew Fulk
Matthew Fulk|November 12, 2010

I was recently asked where to start once you have decided you want to implement a lead nurturing system. I thought it was a worthy question to write an answer to in a quick blog post. Here is what you need to begin: Educate yourself on the topic. Here are [...]

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Two Criteria for Finding New Leads from Your Existing Database

Matthew Fulk
Matthew Fulk|August 23, 2010

Here is a chain of events I’m sure many of you can relate to: You work hard to acquire an object of value. At some future date you abandon the object. Later, you stumble upon it and ask yourself, How could I have forgotten about this great thing?! I do [...]

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