Should pharma companies try to delight customers?

Pharmaceutical companies (“Pharma”) operate in a very complex environment – to begin with, their customer is usually referred to as “the patient” and it gets more complicated from there. The relationship between Pharma and the patient is not always a direct one, and whether or not the customer is “delighted” often […]

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Effective customer engagement strategies in health care

I had the pleasure to sit in on a panel discussion at the  the 9th Annual SAS Health Care and Life Sciences Executive Conference focused on the topic of understanding and managing customer behavior in the changing health care landscape. This panel was moderated by Dipti Patel-Misra Senior Manager in the Center for […]

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How Independence Blue Cross predicts attrition in health insurance markets

I am at the 9th Annual SAS Health Care and Life Sciences Executive Conference, an extraordinary event that draws the best and the brightest leaders as both speakers and attendees from the pharmaceutical, health insurance, health care and related industries.  One session featured speakers from Independence Blue Cross sharing their […]

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Customer engagement: The new imperative for health care

Greetings! My name is Kelly Miller and I am a marketer at SAS, focused specifically on the health care industry for 8 years now.  And what an intriguing industry it is!  Technology and market demands have led to dramatic changes, and now that health care reform is driving innovation, it's become even more interesting (it’s also one […]

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Organisations in the public eye: perception vs. reality

Healthcare was one of five sectors looked in the Pleased to Meet You research (the other four were Banking, Supermarkets, Soft Drinks, and Mobile). In the UK the majority of healthcare is publicly funded, and so healthcare was chosen to as a representative of the public sector. It allows us […]

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Customer Intimacy - the Pharma Challenge

We are very pleased to co-sponsor a terrific Webcast with PharmExec Magazine on May 19 at 2:00pm ET (available on demand afterward) titled, Customer Intimacy – the Pharma Challenge. This is our opportunity to zero in on an industry with dynamics so complex that customer analytics holds great promise. Like […]

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Enter The Center for Health Analytics and Insights

The following is an entry reposted from a blog focused on healthcare and life sciences called A Shot in the Arm, by my friend and colleague Jason Burke. In it, he describes the creation of The Center for Health Analytics and Insights, and the contributing factors that made it both […]

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Health Insurance Plans: Adopt Customer Centricity to Answer Healthcare Reform

SAS is very pleased to co-host a Webinar with HealthScape Advisors on May 4, 2011 at 1:00pm ET, produced by AHIP. This Webinar will highlight the role that customer intelligence can play in helping health insurance plans manage the challenges of healthcare reform, and is titled: Manage the Challenges of […]

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Spotlight on Healthcare & Life Sciences

There is a confluence of events happening this month that give us a great opportunity to spotlight one of the most complex and fascinating markets you can find anywhere: healthcare and life sciences (HLS for short). HLS includes all the industries that relate to caring for the health of individuals, […]

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