In just five or so short years, we have all seen social media as a channel grow up right before our eyes. It's no longer that infant that everyone was afraid to touch or be around - it's now that fun kid that people want to engage with. Some may
There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can be at once astonishing, thrilling, exasperating, potentially overwhelming, and sometimes even downright cliché. But together, they're all part of the ways that technology is rewriting
Déjà vu. For me, this term immediately conjures images of Bill Murray waking up in Punxsutawney, Pennsylvania on Groundhog Day – repeatedly. In French, déjà vu means “already seen” and while I usually fall solidly into the realm of skeptic in matters like these, I have to admit feeling a
Customer experience management is not a new concept, but it garners a lot of attention for one very good reason - it really matters. As typical consumers now have greater access to goods, services and information than ever before, it's never been more critical to differentiate. And for business models more complex
Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all - analytics. In marketing, that combination allows the CMO to put the customer squarely in the center of strategy, and align operational execution around the customer focal-point. It's no coincidence that leading organizations, such as the world's biggest retailer,
I have never liked referring to people as a “resource,” or as an “asset” in the impersonal sense. Even with people reporting in to me, doing that always seemed to trivialize the individuals being referred to and just never has sat well with me. At the same time, I’ve seen
I have a challenge for you - guess which of these three email offers below are what I consider "sloppy marketing." Base your decision on these demographics- the recipient is a 50-year old married male with two kids at home, has stable employment, is a homeowner with a good credit rating, active
On advantage of being a marketer at SAS right now is that we have a roughly 35-year head start on our competitors in terms of helping organizations manage big data. And because much of big data is driven by customer data, marketing is ground zero for big data in most organizations.
This year we’re happy to be working with Harvard Business Review on a series of Customer Intelligence Insight Centers and Webinars. The first of those webinars happened recently featuring Harvard Business School Professor Ranjay Gulati. Here are a few teaser sentences from the HBR Blog post. If you’re interested, click-through
Is social media too risky for banks? Can banks make a social media connection with customers that will shake off the negative impressions developed during the past few years? SunTrust Bank and “Biz” Stone (@biz to Twitter users) say yes. Still - many organizations are not using social media as
