Staples, 89 Degrees, and SAS discuss customer analytics at NCDM 2011

Justin Huntsman
Justin Huntsman|December 8, 2011

I’m happy to announce that SAS is returning as a Gold sponsor of NCDM 2011, in Las Vegas this December, 12-14, and we have an exciting lineup in store for you! First, Phil Hussey, President & Managing Partner, 89 Degrees, will present Wednesday’s keynote address. Phil will discuss new research [...]

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Customer intelligence and analytics at DMA:2011

John Balla
John Balla|September 28, 2011

There is a great opportunity for marketers coming up at DMA:2011 to learn about how customer analytics help marketing fulfill its mandate as a driver of profitable revenue growth.  SAS will present a DMA:2011 Preconference Intensive Session on Saturday, October 1 and Sunday, October 2, titled Customer Intelligence & Analytics.   There will be four parts that [...]

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Thoughts about real-time marketing from David Meerman Scott

John Balla
John Balla|September 20, 2011

SAS will be at the DMA2011 conference in Boston on October 1-6, 2011, sponsoring David Meerman Scott in the Thought Leadership Series.  David is a noted marketing strategist and author of seven books on marketing and PR, including The New Rules of Marketing and PR.  His session is titled, ‘How to [...]

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Get a better view on the shoulders of giants

John Balla
John Balla|December 21, 2010

I recently had the pleasure to attend the keynote panel for NCDM, which began with introductory statements by Larry Kimmel, CEO of the Direct Marketing Association. One of his statements really set the tone for the panel and actually for the rest of the show: “Data, customer centricity and accountability [...]

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SAS Customer Intelligence is taking it to the streets in October 2010

John Balla
John Balla|October 4, 2010

Momentum for SAS Customer Intelligence is at an all-time high, and we’re responding in kind by taking it to the streets with a blockbuster line-up for October this year in a city near you. These opportunities have been designed to enable you to interact with both SAS and non-SAS experts [...]

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Join SAS at DMA2010 and hear from Chris Brogan and others

Justin Huntsman
Justin Huntsman|October 1, 2010

Attending DMA 2010? We’d love to have you as our guest at one or more of our three presentations, or at our book signing and networking event with Chris Brogan. Here are the details. Explore better ways to connect with customers in these presentations: First, we will present Enhance Consumer [...]

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