If there’s one thing today’s organisations can agree on, it’s that the world has changed. In the words of Tony Mooney, former managing director of insight and decision science at Sky, speaking at the recent SAS Data & Customer Experience Forum, “we are now living in a world that is volatile,
If nothing else you read puts your marketing efforts in perspective, this should: It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. Henry Ford Our customers deserve our respect. And I believe that, by and large, marketers
As data-driven marketers, you are now challenged by senior leaders to have a laser focus on the customer journey and optimize the path of consumer interactions with your brand. Within that journey there are three trends (or challenges) to focus on: Deeply understanding your target audience to anticipate their needs
For the uninitiated, SAS 360 Engage enables organizations to interact with consumers by allowing them to create, manage and deliver digital content over web and mobile channels. Wait a minute. SAS does more than the analytics? That is correct. SAS 360 Engage is a marketing super force serving as a one-stop shop for data capture all
SAS Customer Intelligence 360 is a new digital marketing hub offering that enables users to plan, analyze, manage, and track customer journeys. It includes SAS 360 Discover for digital intelligence and SAS 360 Engage for execution capabilities that enable marketers to dynamically create, manage, and place digital content across a variety
As promised a couple of weeks ago, I am very happy to share Part 2 of a webcast series highlighting how SAS participates in the space of digital analytics for data-driven marketing with applications for personalization and attribution. Before launching the video, let me set some context for what you are
