SAS using SAS® a winning combination!

Matthew Fulk
Matthew Fulk|May 10, 2013

A little over 2 years ago, I wrote a post about our vision for turning big data into a strategic asset.  The outcome of this vision was the development of a Global Marketing System that provides marketers with complete views of customer behavior and advanced marketing analytics so we can [...]

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3 ways marketing analytics impact customer centricity

John Balla
John Balla|January 25, 2013

The idea of customer centricity in marketing is as “old as dirt” - it’s probably been around as long as people have been interested in buying or selling things to each other. So why are we still talking about it, and why is it so seemingly elusive for some organizations? The [...]

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Marketing analytics and why Google matters

Will Waugh
Will Waugh|January 18, 2013

I have been fortunate enough to work on some of our various marketing analytics’  implementations. One specific solution I have talked about before is Customer Experience Analytics (CXA), a solution that facilitates the integration of online and offline data for better customer insights and segmentation. It is a key part of our overall [...]

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10 steps of marketing analytics for personalized national retailing

John Balla
John Balla|January 11, 2013

It’s remarkable how the women my life really like shopping at the different Chico’s FAS stores. I think a big reason is that somehow they manage to deliver a boutique experience for every customer at all their stores.  That’s not an easy feat when you run over 1,000 stores nationwide under 4 different brands: Chico’s, White [...]

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Marketing and the fiscal cliff

John Balla
John Balla|December 28, 2012

A colossal man-made storm known as “the fiscal cliff” looms on the horizon of the United States economy.  Much attention has been paid to the political wrangling behind this situation in Washington, while Congress seems oblivious to unanimity among economists that large-scale abrupt austerity measures like this “fiscal cliff” generate more harm [...]

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Just because you can doesn't mean you should

John Balla
John Balla|November 21, 2012

As previously mentioned, I attended this year’s DMA Annual Conference as a sponsor and found many ways that it was a wonderful experience as both a sponsor and an attendee. That said, there actually was one part of my DMA experience that gave me pause enough to want to share it [...]

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Five big themes for marketing at DMA 2012

John Balla
John Balla|October 19, 2012

Standing in my own crosshairs as my own target market means that almost all work that I do can be a learning opportunity, and going to DMA2012 was certainly a biggie. What I saw and experienced at the show reaffirmed the idea that it’s never been more exciting to be [...]

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A Facebook view of tomorrow's marketing

John Balla
John Balla|October 16, 2012

By and large, marketers are an optimistic lot. We’re often big extroverts with big ideas, laying grand plans and generally having a good time along the way. Our view of the future is usually rosy, with all sorts of reasons to hope for the best and reach for the stars.  [...]

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How to succeed at marketing in Asia

Jonathan Hornby
Jonathan Hornby|June 4, 2012

We asked David Chong, an SVP of marketing at a leading Malaysian Bank to talk to us about where they are focused today and tomorrow. There may be lots of data out there, and ever increasing forms of technology to tame and mine that data, but according to David, banks [...]

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Big data is a big issue for marketing

John Balla
John Balla|May 25, 2012

Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis , and included executives from organizations whose size tells me these people know exactly what big data is: Aditya Bhasin from Bank of America, Robert [...]

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