How Independence Blue Cross predicts attrition in health insurance markets

John Balla
John Balla|May 10, 2012

I am at the 9th Annual SAS Health Care and Life Sciences Executive Conference, an extraordinary event that draws the best and the brightest leaders as both speakers and attendees from the pharmaceutical, health insurance, health care and related industries.  One session featured speakers from Independence Blue Cross sharing their [...]

Post a Comment

Taking care of marketing the Office Depot way

John Balla
John Balla|May 2, 2012

Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by [...]

Post a Comment

Can a movie about analytics sweep the Oscars?

Amy Chesebrough
Amy Chesebrough|February 24, 2012

Hi everyone! My name is Amy Chesebrough and I’m excited to be a contributing author on our Customer Analytics blog. I’m a journalist by degree, but admittedly this is my very first blog post! For the past 7 years I’ve been fortunate enough to manage field marketing strategies and campaigns [...]

Post a Comment

Customer engagement: The new imperative for health care

Kelly Miller
Kelly Miller|February 9, 2012

Greetings! My name is Kelly Miller and I am a marketer at SAS, focused specifically on the health care industry for 8 years now.  And what an intriguing industry it is!  Technology and market demands have led to dramatic changes, and now that health care reform is driving innovation, it’s become even more interesting (it’s also one [...]

Post a Comment

The holiday jingle marketing mashup

John Balla
John Balla|December 23, 2011

According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting.  What we now know as a ”jingle” first aired on Christmas Eve in 1926, touting the merits of General Mills’ Wheaties cereal.  As we all know, musical messages have since become a staple for advertisements on [...]

Post a Comment

How the Chubb Group of Insurance Companies exceeds customer expectations

Justin Huntsman
Justin Huntsman|November 18, 2011

Just today we published a new “success story,” our term for customer testimonial, with a great customer of ours, Chubb. As I was reading through the story, I realized what a complex environment insurance marketers find themselves in, especially when independent insurance agents are in the mix, issuing the policies [...]

Post a Comment

The customer loyalty odds favor Pinnacle Entertainment

John Balla
John Balla|October 26, 2011

Andy Swenson, VP of Database and Revenue Management at Pinnacle Entertainment outlined their approach to customer loyalty, which included some great takeaways for companies in any industry. The gaming resorts leader partnered with Teradata to provide the database and with SAS to handle the marketing solution that enabled them to differentiate [...]

Post a Comment

EMC's big opportunity with big customer data

John Balla
John Balla|October 26, 2011

Jim Bampos presented in a session today at PBLS11 titled, Driving the Total Customer Experience with Data.  He described the extraordinary journey he’s led his company on to manage customer experience and how it literally transformed EMC to be centered on the customer. Prior to embarking on that journey, EMC saw itself as a data [...]

Post a Comment

Is your database ready to take the plunge into analytics?

Matthew Fulk
Matthew Fulk|October 13, 2011

I just returned from a vacation to the Pacific Northwest.  What a place!  The highlight was a whitewater rafting trip we took on the White Salmon River in Washington.  The trip is scenic and chaotic.  The track of river we ran delivers a steady barrage of class 3-4 rapids and [...]

Post a Comment

How to manage the world’s longest grocery list

John Balla
John Balla|December 17, 2010

Every night, I drive right by our favorite grocery store on my way home from work, so I usually call home to see if we need anything. Sometimes the list gets long and I have to pull over to write it all down. That’s how I manage our grocery list. [...]

Post a Comment