SAS using SAS® a winning combination!

Matthew Fulk
Matthew Fulk|May 10, 2013

A little over 2 years ago, I wrote a post about our vision for turning big data into a strategic asset.  The outcome of this vision was the development of a Global Marketing System that provides marketers with complete views of customer behavior and advanced marketing analytics so we can [...]

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Grow among peers at CI Customer Connection

John Balla
John Balla|March 15, 2013

Each fall, SAS Customer Intellience (CI) customers gather at SAS global headquarters for the SAS CI Customer Connection. It’s a great opportunity you to interact with your peers in other companies and to gain firsthand knowledge on how to make the most of your CI investment in three important ways: Much of the event is planned to give you many [...]

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What's in a name – Marketing Analytics.

Jonathan Moran
Jonathan Moran|March 7, 2013

In the first post in this series, we discussed how there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. My goal with this series of posts was to clarify the definitions among the terms, delineate [...]

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What's in a name – Integrated Marketing Management.

Jonathan Moran
Jonathan Moran|March 6, 2013

In two previous posts, we have investigated the terms customer intelligence and customer analytics in more detail. We continue on our journey today by defining our third of four terms – that of integrated marketing management (IMM). Each of these four terms are different and distinct, so let’s jump right into our [...]

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What's in a name – Customer Analytics.

Jonathan Moran
Jonathan Moran|March 5, 2013

In the first post in this series, I introduced the collection of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It’s important to define them, as well as understand what comprises each term and which SAS solutions apply. It’s [...]

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What's in a name – Customer Intelligence

Jonathan Moran
Jonathan Moran|March 4, 2013

As mentioned in my previous post, there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It’s important to define them, as well as understand what comprises each term and know which SAS solutions apply. It’s [...]

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How Vail Resorts creates epic experiences

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|December 21, 2012

Marketers all focus on what we think our customers will like.  We analyze mountains of data, look at what our competition is doing, ask our staff for ideas, look at past year’s marketing campaigns, look at our facilties/products, hire outside consultants……and the list goes on and on.  But with all this analysis going on, one [...]

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What's in a name – landmarks on the software landscape

Jonathan Moran
Jonathan Moran|December 12, 2012

In today’s fast paced marketing software industry, sorting through terms and naming conventions can be quite a confusing task. Often times – in an attempt to “differentiate” themselves from other vendors – software companies and solution providers invent new names and terms, which can easily result in confusion. Naming a [...]

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Web analytics and demand generation

Will Waugh
Will Waugh|August 24, 2012

My colleague Matt Fulk and I were looking for a follow up to our white paper, Lead Management Automation Using SAS, which covered our evolution with marketing analytics. One initiative that has really been rewarding to work on has been the internal implementation of our Customer Experience Analytics solution. For me, [...]

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Customer intelligence blog roundup from down under

John Balla
John Balla|August 20, 2012

In case you’ve missed it, our friends from Down Under have written some great posts about customer intelligence on our sister blog, Left of the Date Line.  Each one of our colleagues have a few posts, so here is a summary of my favorites, which I encourage you to read: [...]

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