Five steps to omni-channel marketing - step 3

As a customer intelligence adviser, my work exposes me to a wide range of organizations with various marketing challenges and available resources. Over time, some common themes have emerged, one of which is omni-channel marketing as a business imperative. Changes in the ways customers engage with brands across an explosion [...]

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How you can take social media from talk to action

In just five or so short years, we have all seen social media as a channel grow up right before our eyes. It's no longer that infant that everyone was afraid to touch or be around - it's now that fun kid that people want to engage with. Some may [...]

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Five steps to omni-channel marketing – step two

As a customer intelligence adviser, my work exposes me to a wide range of organizations with various marketing challenges and available resources. Over time, some common themes have emerged, one of which is omni-channel marketing as a business imperative due to the explosion of channels and the evolution of customer [...]

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Television Upfronts explain the impact of content marketing

Television is a great equalizer – everyone has one or surely knows what it is, making it easy to relate to. For instance, just about anyone could tell you their favorite program. In my case right now, it would have to be a tie between Scandal and Modern Family. So as a devotee [...]

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Anticipation: the heart of agile, digital marketing

Think back to the best restaurant experience you’ve ever had - what made it memorable? Location, quality and ambience all matter, but for me, the truly great experiences have always been where the service was exceptional. In a small handful of cases, it was as if the servers anticipated my [...]

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Five keys to effective customer experience personalization

Personalization - it's all the rage! And it's no wonder because people are coming to expect a personalized experience both online and offline, driven in part by the mobile experience. Analytically-driven marketing software makes personalization possible and examples abound of organizations that are doing quite well at it. But here's the catch [...]

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Supercharge digital marketing with advanced analytics and business intelligence

Gartner just recently released two Magic Quadrant vendor assessment reports that have important implications for marketers: The first is the Advanced Analytics Platform Magic Quadrant where SAS is nicely positioned in the leader’s quadrant among 16 vendors due to both completeness of vision and ability to execute. The second is [...]

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How to visualize an answer to your skeptics

Healthy skepticism is a part of human nature - it's probably an involuntary defense mechanism that has been refined as we've evolved as social beings. And in today's world of scripted "reality" TV shows, internet hoaxes and celebrity "farewell" tours, healthy skepticism can help you quickly steer clear of things that waste your [...]

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A cautionary tale: Are you clicking your privacy (or that of others) away?

The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be? It was 9:53 AM. Sarah was racing against the clock: she wanted to finish a long overdue email to a Canadian colleague before her team’s weekly [...]

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5 hurdles companies face when investing in data-driven marketing

In my role as a customer intelligence advisor, I have the privilege to work with a wide variety of organizations. From retailers to the banking sector, whether ‘B2C’ or ‘B2B’ oriented, one constant is the increasing adoption of data- driven marketing. But even so, we still come across the occasional "strange situation." Often, such "strange [...]

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