The ability to manage cross channel customer interactions is no doubt a critical part of business strategies. Business strategies that focus on continually improving customer loyalty, constantly reducing marketing costs, and always communicating consistently and efficiently with customers will always rely on managing cross channel customer interactions effectively. In order
I recently read an excellent research report by the IAB and Forrester titled Digital Attribution Comes of Age (full disclosure, SAS was a sponsor). In the paper, they talked specifically about improved multichannel measurement, data driven decision making and media buying leverage for marketers. Attribution, for me, is the natural evolution of marketing mix modelling
It should be no surprise that our marketing department here at SAS has a strong culture of measurement and accountability. As a result, it should shock nobody that we actually use our own customer intelligence solutions to help achieve our continuous improvement. My colleague, Matt Fulk, heads up the team that has been
As a marketer, one of the highlights of the SAS Financial Services Executive Summit has been the interactive session titled "Exploring and Exploiting Trends to Really Understand Today's Customer." The session involved all participants engaged in case studies, which included a facilitator and graphic artist from Matter Solutions. This session provided
We recently held a half-day session devoted entirely to search marketing that gave us an opportunity to cast a wide net internally about this very important topic. I learned some new things and also had a few moments where it seemed the obvious was being presented, but sometimes even "hearing the
According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting. What we now know as a "jingle" first aired on Christmas Eve in 1926, touting the merits of General Mills' Wheaties cereal. As we all know, musical messages have since become a staple for advertisements on
ANA Masters of Marketing kicked off its general session with blockbuster brands, and equally interesting Marketing executives. I knew I would hear from some executive firepower, but I did not expect to walk away with this level of inspiration. Steven Quinn of Walmart communicated the sobering news of a shrinking
As previously mentioned, I am at DMA:2011 in Boston with David Meerman Scott and he was the featured guest at our executive dinner this evening. We invited marketing executives attending this conference to have dinner with the best-selling author, who will also present in the Thought Leadership Series tomorrow at
Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve
eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we
