SAS using SAS® a winning combination!

Matthew Fulk
Matthew Fulk|May 10, 2013

A little over 2 years ago, I wrote a post about our vision for turning big data into a strategic asset.  The outcome of this vision was the development of a Global Marketing System that provides marketers with complete views of customer behavior and advanced marketing analytics so we can [...]

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Shifting marketing to meet mobile customers

John Balla
John Balla|May 5, 2013

Mobile customers have the potential to change our business in profound ways. Advanced mobile communications is coming of age at a time when other technologies and societal shifts are working in parallel to radically transform whole industries. Some of these shifts have shown up in the marketing realm in the form of social media,  customer [...]

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Two ways analytics help maximize digital marketing impact

Wilson Raj
Wilson Raj|April 29, 2013

In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO tenure has steadily climbed from 23 months in 2004 to 45 months in 2012. What are the reasons for this improved longevity? Marketers are becoming more strategic-minded, they’re taking a [...]

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3 ways to show your love to your customers

John Balla
John Balla|February 14, 2013

It’s Valentine’s Day – a day widely associated with love, or at least as a day for acknowledging love. It’s celebrated world-wide with offers of candies, flowers, poetry and many other ways to make it very clear how you feel. While observed around the world, Wikipedia notes that it’s a working day in most countries.  And [...]

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How Vail Resorts creates epic experiences

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|December 21, 2012

Marketers all focus on what we think our customers will like.  We analyze mountains of data, look at what our competition is doing, ask our staff for ideas, look at past year’s marketing campaigns, look at our facilties/products, hire outside consultants……and the list goes on and on.  But with all this analysis going on, one [...]

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The customer experience equation - solved by SAS.

Jonathan Moran
Jonathan Moran|September 17, 2012

The ability to manage cross channel customer interactions is no doubt a critical part of business strategies. Business strategies that focus on continually improving customer loyalty, constantly reducing marketing costs, and always communicating consistently and efficiently with customers will always rely on managing cross channel customer interactions effectively. In order [...]

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Web analytics and digital attribution

Will Waugh
Will Waugh|September 14, 2012

I recently read an excellent research report by the IAB and Forrester titled Digital Attribution Comes of Age (full disclosure, SAS was a sponsor). In the paper, they talked specifically about improved multichannel measurement, data driven decision making and media buying leverage for marketers. Attribution, for me, is the natural evolution of marketing mix modelling [...]

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How to align for success with customer intelligence

John Balla
John Balla|August 15, 2012

It should be no surprise that our marketing department here at SAS has a strong culture of measurement and accountability. As a result, it should shock nobody that we actually use our own customer intelligence solutions to help achieve our continuous improvement. My colleague, Matt Fulk, heads up the team that has been [...]

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Check assumptions to be sure you understand the customer

John Balla
John Balla|May 24, 2012

As a marketer, one of the highlights of the SAS Financial Services Executive Summit has been the interactive session titled “Exploring and Exploiting Trends to Really Understand Today’s Customer.” The session involved all participants engaged in case studies, which included a facilitator and graphic artist from Matter Solutions. This session provided [...]

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Search marketing brings us full circle

John Balla
John Balla|March 23, 2012

We recently held a half-day session devoted entirely to search marketing that gave us an opportunity to cast a wide net internally about this very important topic. I learned some new things and also had a few moments where it seemed the obvious was being presented, but sometimes even ”hearing the [...]

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