Search marketing brings us full circle

John Balla
John Balla|March 23, 2012

We recently held a half-day session devoted entirely to search marketing that gave us an opportunity to cast a wide net internally about this very important topic. I learned some new things and also had a few moments where it seemed the obvious was being presented, but sometimes even ”hearing the [...]

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The holiday jingle marketing mashup

John Balla
John Balla|December 23, 2011

According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting.  What we now know as a ”jingle” first aired on Christmas Eve in 1926, touting the merits of General Mills’ Wheaties cereal.  As we all know, musical messages have since become a staple for advertisements on [...]

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ANA Masters of Marketing provides inspiration and vision for growth

Deb Orton
Deb Orton|October 25, 2011

ANA Masters of Marketing kicked off its general session with blockbuster brands, and equally interesting Marketing executives. I knew I would hear from some executive firepower, but I did not expect to walk away with this level of inspiration. Steven Quinn of Walmart communicated the sobering news of a shrinking [...]

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Real-Time Dinner with David Meerman Scott at DMA:2011

John Balla
John Balla|October 2, 2011

As previously mentioned, I am at DMA:2011 in Boston with David Meerman Scott and he was the featured guest at our executive dinner this evening.  We invited marketing executives attending this conference to have dinner with the best-selling author, who will also present in the Thought Leadership Series tomorrow at [...]

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Video: How to stop annoying your customers

Justin Huntsman
Justin Huntsman|June 10, 2011

Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve [...]

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eMetrics San Francisco – SAS is at it again!

Justin Huntsman
Justin Huntsman|February 25, 2011

eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we [...]

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Striving for relevance with empowered customers

John Balla
John Balla|November 2, 2010

There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I’d like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my [...]

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