Why SAS customers get it right for marketing

When you are making a big, important purchase there are few things more helpful than seeing how well things are going somewhere else. It's better than merely "kicking tires" because it's really happening somewhere else and in their own way, that other organization is putting customers at the center of their strategy. To that end, […]

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How to put the customer at the center of your strategy #SASEC14

Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all -  analytics. In marketing, that combination allows the CMO to put the customer squarely in the center of strategy, and align operational execution around the customer focal-point. It's no coincidence that leading organizations, such as the world's biggest retailer, […]

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Being customer focused really works!

We as marketers always try to secure  the customer at the center of our universe.   We learned this basic truth from early years as marketers but often times we stray from that guiding principal.  We get distracted by product development, product innovation, chasing that next shiny object and the buzz we can […]

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Why marketers need data visualization

Have you ever tried to find something quickly in a book? Say it's a book you've never read before - how do you approach it? You look first for the table of contents, right? We've all done it hundreds of times - if you scan the table of contents, you should quickly figure out what […]

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Everything’s going mobile – including your wallet

With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop […]

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Why big data and small data both matter to marketers

I don’t want to have a relationship with a marketing department. I don’t want to be your friend. I don’t want to engage in conversation with you. I feel no loyalty towards you. When I say I like you I’m not entirely sincere. And yet I chose to share an enormous amount of my life with […]

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Marketing analytics and why data visualization matters

Marketers – like most people – like to see their accomplishments in some sort of visual representation. We are a profession who lives in PowerPoint, prezi or some other sort of tool that makes what you are working on look really, really good – sometimes – better than it really […]

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Integrated marketing management: the big picture in one view

Having the right perspective matters in marketing. In particular, having the big picture view in mind while focusing on issues at hand or dealing with specific parts of the marketing function allows us to quickly prioritize tasks or even whole projects. I am sure we would all agree that marketing has become a complex […]

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Should pharma companies try to delight customers?

Pharmaceutical companies (“Pharma”) operate in a very complex environment – to begin with, their customer is usually referred to as “the patient” and it gets more complicated from there. The relationship between Pharma and the patient is not always a direct one, and whether or not the customer is “delighted” often […]

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Three M's to improve marketing: measure, match and mobile

Hello!  As a new contributor to this blog, I'd like to introduce myself.  My name is Dwight Mouton and yes that's a French last name.  I'm orginally from the heart of Cajun country, Lafayette, Lousiana.  I've been in marketing related roles since I earned my bachelor's degree from the University […]

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