4 perspectives on finding profitable growth

Jonathan Hornby
Jonathan Hornby|May 18, 2012

There are no silver bullets that guarantee success for marketers. Betting on a single channel, technology, process or team is very much like betting everything on “Red” in a casino – there’s no more than a 50% chance of success – for each item.  Make bets on each, without understanding [...]

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Effective customer engagement strategies in health care

John Balla
John Balla|May 10, 2012

I had the pleasure to sit in on a panel discussion at the  the 9th Annual SAS Health Care and Life Sciences Executive Conference focused on the topic of understanding and managing customer behavior in the changing health care landscape. This panel was moderated by Dipti Patel-Misra Senior Manager in the Center for [...]

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How Independence Blue Cross predicts attrition in health insurance markets

John Balla
John Balla|May 10, 2012

I am at the 9th Annual SAS Health Care and Life Sciences Executive Conference, an extraordinary event that draws the best and the brightest leaders as both speakers and attendees from the pharmaceutical, health insurance, health care and related industries.  One session featured speakers from Independence Blue Cross sharing their [...]

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Taking care of marketing the Office Depot way

John Balla
John Balla|May 2, 2012

Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by [...]

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Can a movie about analytics sweep the Oscars?

Amy Chesebrough
Amy Chesebrough|February 24, 2012

Hi everyone! My name is Amy Chesebrough and I’m excited to be a contributing author on our Customer Analytics blog. I’m a journalist by degree, but admittedly this is my very first blog post! For the past 7 years I’ve been fortunate enough to manage field marketing strategies and campaigns [...]

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Neuromarketing - creepy relationship management...or just what the doctor ordered?

John Bastone
John Bastone|February 17, 2012

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like [...]

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Customer engagement: The new imperative for health care

Kelly Miller
Kelly Miller|February 9, 2012

Greetings! My name is Kelly Miller and I am a marketer at SAS, focused specifically on the health care industry for 8 years now.  And what an intriguing industry it is!  Technology and market demands have led to dramatic changes, and now that health care reform is driving innovation, it’s become even more interesting (it’s also one [...]

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Banking segmentation and the Super Bowl

Felicia Ramsey
Felicia Ramsey|February 7, 2012

As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials.  The $3.5M spent [...]

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Thoughts on the Forrester Wave and campaign management

John Bastone
John Bastone|February 6, 2012

In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of “CRM”, there may be no term more abstract, than that of “campaign management”. Seriously.  I help market and sell campaign management software, yet very few [...]

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SAS uses its own solutions to boost conversion rates

Justin Huntsman
Justin Huntsman|January 2, 2012

Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away, [...]

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