Should pharma companies try to delight customers?

John Balla
John Balla|May 25, 2013

Pharmaceutical companies (“Pharma”) operate in a very complex environment – to begin with, their customer is usually referred to as “the patient” and it gets more complicated from there. The relationship between Pharma and the patient is not always a direct one, and whether or not the customer is “delighted” often [...]

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Three M's to improve marketing: measure, match and mobile

Dwight Mouton
Dwight Mouton|May 17, 2013

Hello!  As a new contributor to this blog, I’d like to introduce myself.  My name is Dwight Mouton and yes that’s a French last name.  I’m orginally from the heart of Cajun country, Lafayette, Lousiana.  I’ve been in marketing related roles since I earned my bachelor’s degree from the University [...]

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SAS using SAS® a winning combination!

Matthew Fulk
Matthew Fulk|May 10, 2013

A little over 2 years ago, I wrote a post about our vision for turning big data into a strategic asset.  The outcome of this vision was the development of a Global Marketing System that provides marketers with complete views of customer behavior and advanced marketing analytics so we can [...]

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Shifting marketing to meet mobile customers

John Balla
John Balla|May 5, 2013

Mobile customers have the potential to change our business in profound ways. Advanced mobile communications is coming of age at a time when other technologies and societal shifts are working in parallel to radically transform whole industries. Some of these shifts have shown up in the marketing realm in the form of social media,  customer [...]

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What's in a name – Marketing Analytics.

Jonathan Moran
Jonathan Moran|March 7, 2013

In the first post in this series, we discussed how there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. My goal with this series of posts was to clarify the definitions among the terms, delineate [...]

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What's in a name – Integrated Marketing Management.

Jonathan Moran
Jonathan Moran|March 6, 2013

In two previous posts, we have investigated the terms customer intelligence and customer analytics in more detail. We continue on our journey today by defining our third of four terms – that of integrated marketing management (IMM). Each of these four terms are different and distinct, so let’s jump right into our [...]

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What's in a name – Customer Analytics.

Jonathan Moran
Jonathan Moran|March 5, 2013

In the first post in this series, I introduced the collection of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It’s important to define them, as well as understand what comprises each term and which SAS solutions apply. It’s [...]

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Marketing and the fiscal cliff

John Balla
John Balla|December 28, 2012

A colossal man-made storm known as “the fiscal cliff” looms on the horizon of the United States economy.  Much attention has been paid to the political wrangling behind this situation in Washington, while Congress seems oblivious to unanimity among economists that large-scale abrupt austerity measures like this “fiscal cliff” generate more harm [...]

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What's in a name – landmarks on the software landscape

Jonathan Moran
Jonathan Moran|December 12, 2012

In today’s fast paced marketing software industry, sorting through terms and naming conventions can be quite a confusing task. Often times – in an attempt to “differentiate” themselves from other vendors – software companies and solution providers invent new names and terms, which can easily result in confusion. Naming a [...]

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Just because you can doesn't mean you should

John Balla
John Balla|November 21, 2012

As previously mentioned, I attended this year’s DMA Annual Conference as a sponsor and found many ways that it was a wonderful experience as both a sponsor and an attendee. That said, there actually was one part of my DMA experience that gave me pause enough to want to share it [...]

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