The White House recently completed a study on big data privacy. Do you care?

“Big Brother?! Ha! I’m not afraid of what the government knows about me. I’m more afraid of the internet and what it will expose about me. Heck, I’m even more afraid of people on the street with their smartphones who can take my picture without my permission and post it […]

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Three steps to improve your digital marketing

Last weekend, I took my nine-year-old son to a batting cage to get ready for his upcoming baseball season. He's a natural athlete, but soccer has been his full-time sport of choice for the last two years, so he needed some reps swinging the bat to switch gears to baseball. As […]

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The health care customer emerges amid industry upheaval

One interesting outcome of regulatory reform in health care is seeing the use of the word "customer" filter into the dialogue in the industry. The context for that development in the United States’ health care industry is upheaval not seen in any sector of the economy since the government-mandated breakup […]

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Health analytics affects every industry

The health and life sciences industries affect all other industries on two levels – our employers and governments are heavily involved as influencers in payment systems, and as individuals we all engage directly with health care organizations. Because of those two reasons, people in all industries have a stake in […]

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Why SAS customers get it right for marketing

When you are making a big, important purchase there are few things more helpful than seeing how well things are going somewhere else. It's better than merely "kicking tires" because it's really happening somewhere else and in their own way, that other organization is putting customers at the center of their strategy. To that end, […]

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How to put the customer at the center of your strategy #SASEC14

Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all -  analytics. In marketing, that combination allows the CMO to put the customer squarely in the center of strategy, and align operational execution around the customer focal-point. It's no coincidence that leading organizations, such as the world's biggest retailer, […]

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Being customer focused really works!

We as marketers always try to secure  the customer at the center of our universe.   We learned this basic truth from early years as marketers but often times we stray from that guiding principal.  We get distracted by product development, product innovation, chasing that next shiny object and the buzz we can […]

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Why marketers need data visualization

Have you ever tried to find something quickly in a book? Say it's a book you've never read before - how do you approach it? You look first for the table of contents, right? We've all done it hundreds of times - if you scan the table of contents, you should quickly figure out what […]

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Everything’s going mobile – including your wallet

With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop […]

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Why big data and small data both matter to marketers

I don’t want to have a relationship with a marketing department. I don’t want to be your friend. I don’t want to engage in conversation with you. I feel no loyalty towards you. When I say I like you I’m not entirely sincere. And yet I chose to share an enormous amount of my life with […]

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