Shifting marketing to meet mobile customers

John Balla
John Balla|May 5, 2013

Mobile customers have the potential to change our business in profound ways. Advanced mobile communications is coming of age at a time when other technologies and societal shifts are working in parallel to radically transform whole industries. Some of these shifts have shown up in the marketing realm in the form of social media,  customer [...]

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B2B engagement supports overall marketing success at Coca-Cola

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|April 25, 2013

Springtime…Baseball…Hot Dogs…Peanuts…Coke…  I remember growing up on the south side of Chicago watching my beloved Chicago White Sox play at the old Comisky Park.  My father would take me to a few games during the summer and I would remember the refreshment vendor walking up the aisle saying “Things go better [...]

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The five keys to content-powered marketing

John Balla
John Balla|February 26, 2013

Content plays a critical multifaceted role in marketing today – simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly,  content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And [...]

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Ten content ideas for your next product launch

Alison Bolen
Alison Bolen|November 16, 2012

The number one rule about product launch blogging is to never blog about your product launch. Take that, Fight Club! And yet, most marketers are expected to write multiple blog posts in conjunction with a launch. How do the smart marketers do it? They talk about the issues and share their [...]

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Sponsors get ongoing impact with DMA 2012

John Balla
John Balla|October 4, 2012

In this era of “do not call lists,” anti-spamming legislation, mailing opt-outs and the many ways that consumers tune us marketers out, one might expect the 95 year-old ”Direct Marketing Association” to be a quaint reminder of a bygone era, gradually fading into irrelevance. That’s definitely not to be the case because they have evolved [...]

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If content is king, the story reigns as queen

John Balla
John Balla|September 29, 2012

The phrase “Content is King” may not be new, but it certainly has enduring relevance in our digital world where so much of our lives are experienced online and increasingly shared online. In fact, the very essence of social media is found in the ways we create content, share it, [...]

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Web analytics and digital attribution

Will Waugh
Will Waugh|September 14, 2012

I recently read an excellent research report by the IAB and Forrester titled Digital Attribution Comes of Age (full disclosure, SAS was a sponsor). In the paper, they talked specifically about improved multichannel measurement, data driven decision making and media buying leverage for marketers. Attribution, for me, is the natural evolution of marketing mix modelling [...]

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How to transform your live event blogging into evergreen content

Alison Bolen
Alison Bolen|August 23, 2012

Here’s what usually happens: You attend a conference and decide to live blog a session or two. You might even pre-draft or pre-research a small portion of the post to include the names of the speakers and some background information about them. Typically, you start the post like this: I [...]

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How to start a regular Twitter chat

Alison Bolen
Alison Bolen|August 17, 2012

We have experimented with Twitter chats here at SAS, including a lively #statchat that we hosted two years ago for World Statistics Day. Likewise, our publications team has hosted a few fun Twitter chats with SAS book authors. Outside of SAS sponsored chats, I’ve also participated in and really enjoyed watching [...]

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Six ways to blog when you're short on time

Alison Bolen
Alison Bolen|July 12, 2012

Certain things are just hard to squeeze into your day. For some of us, it’s exercise or doing laundry. For others, it’s blogging. You want to do it  almost every day, but you can’t seem to find the time. If you’re one of the bloggers or would-be bloggers trying (and [...]

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