Six ways to have authentic content

Starbucks is a company that has amply demonstrated that it’s about far more than pouring a cup of coffee. Their famous CEO Howard Schultz has boldly led the company to take on social impact initiatives that give their customers the opportunity to participate in those initiatives. Not all of the initiatives […]

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3 easy steps to great content marketing

I learned the hard way years ago that writing succinctly is hard work – and worth all the effort. Thanks to a stringent marketing professor who insisted all case write-ups be submitted on a single sheet of paper, I developed a genuine appreciation for good, clean writing and a similar […]

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Television Upfronts explain the impact of content marketing

Television is a great equalizer – everyone has one or surely knows what it is, making it easy to relate to. For instance, just about anyone could tell you their favorite program. In my case right now, it would have to be a tie between Scandal and Modern Family. So as a devotee […]

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Bank experience offers five content strategy lessons

When you search “business planning resources US,” Google serves up pages and pages of results without a single bank website. When you search “business planning resources New Zealand,” ANZ BizHub is No. 3 on page 1. Page rank is everything if you want to increase your online sales. So how […]

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Whose story are you telling?

Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year or ten before you “get it.” Fortunately, this particular life lesson hit home quickly, and has quietly reminded me of its truth over the […]

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Three steps to improve your digital marketing

Last weekend, I took my nine-year-old son to a batting cage to get ready for his upcoming baseball season. He's a natural athlete, but soccer has been his full-time sport of choice for the last two years, so he needed some reps swinging the bat to switch gears to baseball. As […]

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Strategy shift: How CMOs are leading data-driven marketing (part 2)

As technology has changed the way people communicate, do business and generally lead their lives, CMOs have shifted their strategies to lead data-driven marketing in ways that maximize new opportunities and mitigate new risks. As the second in a two-part blog post, I’m sharing the recurring themes I’ve taken away […]

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10 tips to avoid talking at your audience

How do you feel when someone is talking at you? It's not quite the same as someone talking to you, is it? When someone talks to you, they might be using your language or even matching your rhythm. By contrast, someone talking at you seems like they're more interested in what they want to say and less on what you want to […]

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Where do devices fit in your marketing plan?

How are you factoring devices into your marketing plan and approaches? As I think about what I am trying to accomplish and how that might change in the coming year, I find myself increasingly asking that question. Like all marketers today, I do my best to stay relevant to my audience […]

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What marketers can learn from Sharknado

A friend of mine was telling me a story the other day. Since we live in a 140-character world, I'll summarize it: Basically, boy meets girl, boy goes to New Zealand to spend two weeks with girl, girl comes home and tells boy that she actually met someone else and […]

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