Five courtesy comments you can use to improve your online reputation

Alison Bolen
Alison Bolen|April 15, 2011

I’ve blogged before about how to leave comments, why to leave comments and when to leave comments. I’ve challenged readers to leave one comment a day, to contribute substantively to online conversations and to answer questions or solve problems when commenting on blogs and discussion forums. But there’s a different [...]

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Contradictory thoughts on key words

Alison Bolen
Alison Bolen|February 18, 2011

There are two very different ways to think about keywords on the Web: one is for writers and one is for researchers. Web copywriters are often advised to use keywords that customers type into search engines. Researchers, on the other hand, are told to focus on the words that customers [...]

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Cranking out content - Chris Brogan-style

Diane Lennox
Diane Lennox|October 28, 2010

And speaking of Chris Brogan, Chris writes a daily blog about, well (among other things), daily blogging. As a new media consultant and author on the topic, he practices what he preaches when it comes to understanding and exploiting the tools at hand. If he’s going to tell you to [...]

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The comment a day challenge

Alison Bolen
Alison Bolen|August 26, 2010

In blog posts, training courses and individual conversations over the past year, I’ve been challenging SAS employees to post one blog comment a day, every day. It’s the kind of simple yet difficult challenge that can change habits and show long-term results. Why should you try it? A few reasons: [...]

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Top 6 reasons to start a company blog

Alison Bolen
Alison Bolen|July 8, 2010

If you need a quick, simple elevator pitch for why your company should have a blog, don’t miss the post Corporate Blogs: How’s Your Elevator Pitch These Days? from Conversation Agent, which includes elevator pitches from popular social media pros. If you’d like a longer explanation for why blogs matter [...]

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