How do you feel when someone is talking at you? It's not quite the same as someone talking to you, is it? When someone talks to you, they might be using your language or even matching your rhythm. By contrast, someone talking at you seems like they're more interested in what they want to say and less on what you want to
Tag: best practices
So many companies today describe themselves as "leading edge," or they strive to achieve excellence or market leadership. And we all have our own ideas of companies that are leading edge, as well as the companies that may once have been market leaders and for any number of reasons have
Marketing success in today's digital world requires a mix of art and science that involves both data-driven decision making and intuitive creativity to show how to improve your marketing. While marketing analytics have enabled the "scientific" side of marketing to evolve, it's also become apparent that creative thinkers working with the analytics are equally important.
In my quest to address the opportunity of big data for marketers, I've had a chance to collaborate recently with Tamara Dull, a colleague who's an expert in this field and who is also super-creative. Perfect for marketing, right? Well, she developed a concept she calls "The Big Data Archipelago,"
Today is Father’s Day in the United States, so as I did on Mother’s Day with advice from moms, I gathered fatherly advice from my coworkers, and my friends and colleagues in other organizations to see if I could relate the words of wisdom to marketers. For some, the dads have chosen to
Are you invisible or remarkable? That's the question that Seth Godin believes that marketers should ask themselves in the new economy and there are 3 simple reasons why: All media is now optional - no one is going to look at your tweet or open your junk mail unless they
Hi everyone! I'm excited to be a new contributer to this blog - I've taken the road less traveled when it comes to marketing. My goal out of college was to see the world which landed me in the travel industry. I later became a Certified Meeting Planner and Events Project Manager,
Let me begin by saying that I am a huge fan of Linkedin. To folks who do not know LinkedIn, I always describe it as a "serious social network." When you are on LinkedIn, you post the equivalent of your résumé, add other details, join groups that are usually professionally-oriented and connect with
Hello! As a new contributor to this blog, I'd like to introduce myself. My name is Dwight Mouton and yes that's a French last name. I'm orginally from the heart of Cajun country, Lafayette, Lousiana. I've been in marketing related roles since I earned my bachelor's degree from the University
Today is the day we celebrate Mother’s Day in the United States. So, in honor of Mother’s Day, I decided to crowdsource as much motherly advice as possible to provide useful inspiration for marketers. The inspiration hit me late on Friday afternoon and I'm so pleased to have a big