I had the opportunity recently to attend the Association of National Advertisers (ANA) “Masters of Marketing” conference. In almost every presentation, each CMO credited their success in the marketplace with an ability to take risks. With the stratospheric growth in digital marketing initiatives and a need for speed-to-market, rapid innovation
Tag: Association of National Advertisers
Who doesn't love a side-by-side taste test? You get to choose for yourself - awesome! For me, the ultimate taste test is the Pepsi Challenge (Pepsi Cola vs. Coca-Cola), a key feature of the "Cola Wars" since 1975. It's very simple and very effective - even for the audience. So for
It’s very telling that every Walmart greeter has an inviting phrase emblazoned across the back: “How may I help you?” That simple question and the presence of the greeters in the stores speaks eloquently to the customer-centricity of Walmart, which has been instilled in their organizational culture from the very
I've had the pleasure to work closely this year with the Association of National Advertisers on a Thought Leadership Sponsorship. One of my favorite outcomes of that effort was an e-Magazine titled, "Measures for Success - How to become a more accountable marketing organization." The title article of that eMagazine
Momentum for SAS Customer Intelligence is at an all-time high, and we’re responding in kind by taking it to the streets with a blockbuster line-up for October this year in a city near you. These opportunities have been designed to enable you to interact with both SAS and non-SAS experts