How analytics helps avoid customer relationship break-ups

You can always tell when a person is enjoying himself – the bright eyes, the smiling face and the hand gestures are unmistakable. Jim Foreman from Staples is an executive that clearly enjoys talking about both marketing and analytics, which makes his presentations both informative and enjoyable. Recently, Jim shared […]

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The Magic Johnson way to marketing success

Earvin “Magic” Johnson  is very large in stature and even larger in personality. He is often remembered as a professional basketball star and is now making his mark in the business world in a characteristically large-sized way.  And Magic just loves to prove people wrong – especially if they tell him […]

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George Blankenship on doing the impossible

Word-of-mouth references and first-person accounts are usually the best way to get the “real deal” on something. It’s how you can get unfiltered information that’s almost as good as having the experience first hand. With that idea in mind, I was more than pleased to hear George Blankenship share his […]

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Does your loyalty program do what it’s supposed to?

Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to the fact that loyalty programs condition customers to expect discounts, and they don’t always cultivate loyalty. And the danger with that discount-driven scenario is that: […]

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Want to predict your customer's next move?

People are funny. They’re often fickle, choosy, demanding and impatient. At times, they’ll say one thing and then do another. So when they become customers, how can you possibly predict what they’ll do? Well it turns out there are ways to do it quite effectively using data and analytics. One advocate of […]

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Leveraging analytics for mobile marketing

Recently, I was reading a conclusions paper created from an American Marketing Association webinar about mobile marketing featuring Brian Vellmure of Innovantage and John Balla of SAS. As I was reading, one line stuck out to me on the first page of the paper: “The key to making sense of mobile […]

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Leading marketing excellence with analytics

There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can be at once astonishing, thrilling, exasperating, potentially overwhelming, and sometimes even downright cliché. But together, they're all part of the ways that technology is rewriting […]

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Five lessons from effective customer loyalty programs

How many loyalty tags do you have on your keychain?  Five? Six? Ten? Would you say those tags make you more loyal, or do you just have them for the discounts? And if it's just for the discounts, does that really build your loyalty or would you switch to the […]

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Do these 5 things to improve your marketing data

Having just gotten three emails in the last month that begin with "Dear Andrea," I can't tell you enough how important the topic of data hygiene is for marketers. I can assure you that addressing a person named John Balla as "Andrea" is the fastest way to get John Balla to disregard your message and […]

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Leveraging the internet of everything to create a better customer experience

The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left me feeling inadequate, unprepared, incapable of mustering the mental and emotional energy to complete it’s request. You see it wasn’t asking me to do something that I’d never done […]

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