Five factors driving the modern web experience

When was the last time you looked at your own company’s website? I mean, REALLY looked at it? And by that I mean, looked at it from the eyes of someone that knows nothing about your company. Try to do that every so often – it will give you an […]

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Five thoughts to keep your digital marketing strategy on track

We need a social strategy! No a digital strategy! Wait, what about mobile? Email isn’t dead, is it? These are just a few of the comments I hear flying around all too frequently in meetings and executive workshops lately. Adopting a digital strategy is nothing short of daunting. It requires […]

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Supercharge digital marketing with advanced analytics and business intelligence

Gartner just recently released two Magic Quadrant vendor assessment reports that have important implications for marketers: The first is the Advanced Analytics Platform Magic Quadrant where SAS is nicely positioned in the leader’s quadrant among 16 vendors due to both completeness of vision and ability to execute. The second is […]

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Analytics produces better foresight in retail

Black Friday might seem like a long time ago now, but the impact of this new phenomenon in the UK still ripples. Retailers such as Dixons Carphone embraced the shopping day and once the results were tallied, that turned out to be a good move. The retailer attributes the success to careful planning […]

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Beyond the buzzwords at NRF

Omnichannel, Internet of Things and customer loyalty were just three of the terms you heard over and over again on the conference floor and in presentations at retail's biggest conference last month. If you had to miss the Retail Big Show in New York City, the article "Retail's Omnichannel, Data-Driven Revolution is […]

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How retail gets it right with analytics

Retailing is fascinating because it’s the very essence of a market – a place that begins and ends with the customer. And the cash register / online shopping cart is where the supply curve and the demand curve meet, generating an endless stream of customer data made very valuable with […]

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How Cabela's masters multiple channels with analytics

If you like hunting, fishing, hiking or camping, chances are you not only know Cabela's but you're also a customer. Cabela's is one of the most well-known outdoor recreation brands in the world and was founded as a direct retailer in 1961. Cabela's now engages with customers across all 50 U.S states […]

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The art of possibility: connected vehicles and big data analytics

Decades of Westernized television and cinema have featured fantastic imagined car technologies, including many that now actually exist. Think of the autonomous car from Knight Rider and today’s self-parking capabilities. Or the ongoing James Bond series with tracking devices that resemble the well-established GPS systems in our cars, phones and […]

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3 ways retailers are modernizing with analytics

You’re a retailer, it’s the holidays, data is flooding in from all points (if you’re lucky), and the last thing you want to hear from the higher-ups is that you need to “modernize.” And what do they actually mean when they say modernize anyway? Well, modernizing doesn’t have to mean scrapping […]

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A 20-point Scrabble word that matters: quality

Try as we might, we aren’t ubiquitous creatures. When you can’t be everywhere at once, there is usually data somewhere to fall back on. So you review that data, gain insights. If you’re smart, you take notice those insights, evolve and then forecast what’s next. (That’s analytics by the way.) […]

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