Guy Kawasaki on enchantment for achieving influence

John Balla
John Balla|April 24, 2012

I had the distinct pleasure today to hear Guy Kawasaki deliver a keynote address at the SAS Global Forum Executive Conference 2012.  I thought of his engaging address as a nice guide for personal effectiveness, particularly in a professional realm.  And my main takeaway from yesterday’s keynote address by Joe [...]

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Can a movie about analytics sweep the Oscars?

Amy Chesebrough
Amy Chesebrough|February 24, 2012

Hi everyone! My name is Amy Chesebrough and I’m excited to be a contributing author on our Customer Analytics blog. I’m a journalist by degree, but admittedly this is my very first blog post! For the past 7 years I’ve been fortunate enough to manage field marketing strategies and campaigns [...]

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SAS and aiMatch bring advanced analytics to digital advertising

Wilson Raj
Wilson Raj|February 22, 2012

In the digital advertising space publishers—large and small—are operating in a complicated, fragmented environment, affected by the impact of digital, the collapse of traditional advertising economics, and the pain of legacy technologies.  In this same environment, brands and ad buyers are demanding more accountability, effectiveness, and flexibility in their placements. [...]

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The holiday jingle marketing mashup

John Balla
John Balla|December 23, 2011

According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting.  What we now know as a ”jingle” first aired on Christmas Eve in 1926, touting the merits of General Mills’ Wheaties cereal.  As we all know, musical messages have since become a staple for advertisements on [...]

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5 steps to social media measurement

John Balla
John Balla|December 3, 2011

One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content.  And this blog is a great way for me to share some of the best of the best.  When it [...]

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How the Chubb Group of Insurance Companies exceeds customer expectations

Justin Huntsman
Justin Huntsman|November 18, 2011

Just today we published a new “success story,” our term for customer testimonial, with a great customer of ours, Chubb. As I was reading through the story, I realized what a complex environment insurance marketers find themselves in, especially when independent insurance agents are in the mix, issuing the policies [...]

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Lessons on greatness from Jim Collins

John Balla
John Balla|October 27, 2011

I’ve discovered that bestselling author Jim Collins is both a great writer and a great speaker because his keynote address at #PBLS11 has been absolutely riveting. And his lessons on greatness can certainly apply to marketing, so I’ve summarized it for us here: He started by stating that greatness is [...]

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CMO panel: the new era of customer experience

John Balla
John Balla|October 26, 2011

As a marketer, I couldn’t be more excited about the CMO panel on the main stage at PBLS11 . As previously mentioned, the CMO panel moderated by Professor Tom Davenport, included SAS CMO Jim Davis and his peers, Paula Puleo at Michaels Stores and Scott Hudgins from The Walt Disney [...]

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Leadership lessons for marketers from Colin Powell

John Balla
John Balla|October 26, 2011

I have thoroughly enjoyed hearing General Colin Powell share his viewpoints about leadership as the keynote speaker for PBLS11.  I have found that so much of what he’s shared is relevant for marketers, because great marketing happens by teams of people, all working for the same purpose.  It’s an environment [...]

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Is your database ready to take the plunge into analytics?

Matthew Fulk
Matthew Fulk|October 13, 2011

I just returned from a vacation to the Pacific Northwest.  What a place!  The highlight was a whitewater rafting trip we took on the White Salmon River in Washington.  The trip is scenic and chaotic.  The track of river we ran delivers a steady barrage of class 3-4 rapids and [...]

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