Each day, the SAS Customer Contact Center participates in hundreds of interactions with customers, prospective customers, educators, students and the media. While the team responds to inbound calls, web forms, social media requests and emails, the live-chat sessions that occur on the corporate website make up the majority of these
Tag: Adele Sweetwood
Using chat transcripts to understand customer sentiment
Customer advocates: Finding your customers’ BFFs
One of the most powerful sales tools is often something that you can’t foresee or control. Even though customers read papers, visit websites and talk with a salesperson, another factor can make all the difference – a referral from a friend or coworker. Think about the way that sites like
How analytics empowers campaign agility
A common practice in traditional marketing is to first choose a target market to focus on. You then align your organization’s strategies and messaging to create a campaign in that target market. But what happens when it becomes clear that the campaign you created isn’t working? How agile are you