Tamara Dull
Tamara Dull RSS

I’m the Director of Emerging Technologies on the SAS Best Practices team, a thought leadership organization at SAS. While hot topics like 3D printing and self-driving cars keep me giddy, my current focus is on big data, privacy, and the Internet of Things – the hype, the reality and the journey. I jumped on the technology fast track 30 years ago, starting with Digital Equipment Corporation. Yes, this was before the internet was born and the sci fi of yesterday became the reality of today.

Recent Posts

Marketers ask: Why do we need Hadoop if we’re not doing big data?

"Our corporate data is growing at a rate of 27% each year and we expect that to increase. It’s just getting too expensive to extend ... Read More

Marketers ask: What can Hadoop do that my data warehouse can’t?

Recently, I was given the opportunity to present a session titled, An Executive’s Cheat Sheet on Hadoop, the Enterprise Data Warehouse and the Data Lake at ... Read More

Are you kidding me, Facebook? Oh, you got it right.

In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the plusses and minuses of behavioral ... Read More

Where do you draw the line between relevancy and privacy?

We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, ... Read More

What are we doing about big data privacy?

Admit it: If you’re like many marketers, when you read or hear about “big data privacy,” you’re ready to move onto the next topic or ... Read More

Whose story are you telling?

Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a ... Read More

A cautionary tale: Are you clicking your privacy (or that of others) away?

The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be? It ... Read More

Big data privacy is about you, me, them, and us

Today, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. Not ... Read More

We’re traveling at the speed of cool to creepy

Who would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both? At a Forrester event earlier ... Read More

Connecting the data dots keeps these companies alive

What do the following companies have in common: Google, Facebook, Twitter, LinkedIn, Orbitz, Airbnb, Angie’s List, Match.com, OpenTable, and Uber? Here’s what I came up ... Read More