About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Principal Marketing Specialist in Customer Intelligence. Read more about me here.
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Director of Emerging Technologies, SAS Best Practices
Tamara Dull is the Director of Emerging Technologies for SAS Best Practices, a thought leadership organization at SAS Institute. Through engaging publications, rich media and industry engagements, she delivers a pragmatic perspective on topics including big data, Hadoop, IT modernization and the Internet of Things. Tamara has been in the high tech industry for over 25 years, and has held positions in enterprise training and consulting, software development, marketing, and IT, product and executive management. Tamara uses her unique blend of data-rich experience, market understanding and technical prowess to educate and entertain data professionals on the how-to’s, best practices and trends in today’s emerging marketplace.
“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill Hurricane Sandy, one of the most destructive hurricanes to hit ...