Author

Steven Hofmans
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SAS CI Subject Matter Expert in South West Europe Region

As a CI Subject Matter Expert I help companies doing better data-driven marketing with the solutions offered by SAS. The business cases I often face are very diverse, they require a broad but well defined marketing strategy based on marketing analytics and real-time, Omni channel driven engagements. Working in this role I have the chance to meet many different companies, which allows me to accumulate experiences and share them in my blogposts. As a background I hold an MSc in Business administration with a major in marketing. After my first marketing lesson I was impacted by data driven marketing and I have been attracted to this field ever since. Before joining SAS I worked a few years as a SAS consultant to understand which problems companies are facing when working with data. Please follow me on: Twitter: https://twitter.com/hofmans_steven Linkedin: https://www.linkedin.com/profile/view?id=69592066&trk=spm_pic