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Pamela Prentice RSS
SAS Chief Research Officer

Pamela Prentice has over 30 years of experience in the field of market research in the corporate arena and as a college professor. She specializes in deriving insights from qualitative and quantitative information to help address key business issues.

Customer Intelligence

This infographic summarizes some of the findings of this reseach report.

Pamela PrenticeDecember 19, 2014 2

Seven things to know about holiday shoppers

Everybody cares about the holiday shopping season. For retailers, it can account for as much as 30% of annual sales according to the National Retail Federation ("NRF"). For many individuals, it can be the best time to score great deals on presents for loved ones. For the overall economy, the impact of the

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Retail