Author

Mike Blanchard
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Mike has over 19 years of experience in the CRM, technology and software industry, and for over five years has been responsible for the SAS Customer Intelligence Solution business across UK, Ireland and recently Nordic markets. He regularly meets with senior management in leading business to consumer organisations across financial services, insurance, retail, communication and service industries cementing the value of data driven decisions in multi-channel CRM processes and digital integration.

Customer Intelligence | Data Management
Mike Blanchard 0
How customer intelligence can win hearts and minds

In today’s digital age, products have become increasingly commoditised, requiring organisations to shift their focus towards ensuring the customer experience becomes their biggest differentiator. Previously, the customer experience journey was a string of static, one-dimensional encounters. But now, thanks to big data and the resulting innovations it can provide, customer

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