For those that didn’t study Latin or law, caveat emptor quite simply means “buyer beware”. David Reibstein, the William Stewart Woodside Professor, Professor of Marketing at Wharton Business School and author of “Marketing Metrics: 50+ Measures Every Manager Should Master” says that marketers chase growth, but few get very specific
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For the last three years, doing more with less has been a constant rallying call that one could argue has become the new normal within business. Within the realms of the marketing department, it means generating the same or higher revenues from smaller budgets; fewer staff to execute the same
We asked David Chong, an SVP of marketing at a leading Malaysian Bank to talk to us about where they are focused today and tomorrow. There may be lots of data out there, and ever increasing forms of technology to tame and mine that data, but according to David, banks
According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are following others. Warren sees these channels becoming more of a marketplace, reducing the reliance on the
Conversations are dynamic and free flowing. One idea begets another. As people interact and knowledge is shared, perspectives can change … and with them, expectations. Charlene Li, founder of Altimeter Group a leading research-based advisory firm with a focus on disruptive technologies, and the author of the New York Times
There are no silver bullets that guarantee success for marketers. Betting on a single channel, technology, process or team is very much like betting everything on “Red” in a casino – there’s no more than a 50% chance of success – for each item. Make bets on each, without understanding
For two days in Early March (March 7-8), we hosted forty-eight of the industry’s most influential analysts in Steamboat Springs, Colorado, for SAS’ annual analyst conference. Collectively, the analysts generated more than 2,000 tweets – the bulk of which were created in a single day – the day our executive