Author

Jonathan Hornby
RSS

Jonathan currently leads a team of marketers focused on message and global direction for SAS' solutions in the areas of Customer Intelligence, Performance Management and the SMB market. He is fascinated with understanding the future and how behavior, culture and communication influence strategic outcomes. Jonathan is the author of “Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times”

Customer Intelligence
Jonathan Hornby 0
Conversational marketing

Conversations are dynamic and free flowing.  One idea begets another.  As people interact and knowledge is shared, perspectives can change … and with them, expectations. Charlene Li, founder of Altimeter Group a leading research-based advisory firm with a focus on disruptive technologies, and the author of the New York Times