Thank you so much for following me! I am a marketing professional and part of the vertical marketing team at SAS, currently supporting Travel & Transportation, Hospitality & Gaming and Services within the Communications, Content and Entertainment Business Unit. While at SAS I have experienced managing the marketing strategies for Manufacturing, CPG, and Retail and have also worked as Sales Program Manager and SAS Business Analyst. Before joining SAS in early 1996, I worked as Regional Marketing Manager for Danskin and Media Buyer for an Advertising Agency in Detroit. In addition to working with a great team of experts and like-minded individuals, I spend much of my spare time as a member of the Board of Executives for the Children’s Leukemia Foundation. I am also a wife, mother of 2 young adults and a seven year breast cancer survivor. When I’m not working, I enjoy traveling, reading, relaxing and have authored two children’s books. Follow me on Twitter at https://twitter.com/JoButzier Connect with me on LinkedIn at www.linkedin.com/in/joannebutzier
A great marketing strategy should always include research and reporting components to help sales find “gold” in potential and existing customer data to gain new revenue. Sales teams are always looking to their marketing counterparts to help get new leads to turn them into successful opportunities. It's simply not enough to just provide names
“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.” - McKinsey & Company With all of the latest buzz around digital marketing and the importance of diving in and riding the digital wave
