About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.
Tagsanalytics b2b best practices big data blogging Blogging Tips chris brogan content marketing customer analytics customer experience analytics customer intelligence customer segmentation customer service database marketing driving profitable growth emetrics enterprise events facebook healthcare Ideas & Trends internal alignment katie paine leadership lead nurturing marketing marketing analytics marketing automation marketing optimization marketingprofs nuts & bolts premier business leadership series real-time decisioning relevance retail sas global forum sas global forum executive conference search marketing social media social media analytics strategy sxsw twitter video web analytics
Subscribe to this blog
Jim Hiepler-Hartwig RSS
Senior Marketing Specialist
I am a senior field marketer for Customer Intelligence at SAS, and I am excited to be a part of marketing’s evolution from primarily an art form to a mix of art & science. My experience spans outside sales, sales management and marketing so I share perspectives from both sides of the fence. I also worked for other major software companies throughout my career. I feel that there is no better time to be in Marketing! It is so dynamic and ever changing making it the best place to be in a career. I make it a point to learn something new every day!
I live, work, and play as a native of Chicago so you can call me a “City Boy” anytime. I enjoy camping, church leadership, community work, dogs, exercise, music, nurturing our youth, traveling and volunteering. I live by the FISH philosophy- Be There; Make Their Day; Play; and Choose Your Attitude. I strive to make this world a better place for generations to come.
Thanks for following me! You can also find on Twitter at @jfhartwig or LinkedIn at http://www.linkedin.com/pub/jim-hiepler-hartwig/1/baa/225 .
What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? Where will you spend ...
Understanding the customer is more and more complex with each passing every day, especially due to the ever-increasing amoung of customer data - generating what is commonly ...