Charles Randall

Recent Posts

New research papers: marketing strategies of banks and supermarkets

Whose mobile communications are hitting the spot?  Which broadcast strategy helps banks make an emotional connection with their customers? Who sends out such badly targeted ... Read More

Organisations in the public eye: perception vs. reality

Healthcare was one of five sectors looked in the Pleased to Meet You research (the other four were Banking, Supermarkets, Soft Drinks, and Mobile). In ... Read More

Marketing through social media or mobile

Which new channel is winning with the customer? Given the current hype about social media as a marketing channel I thought it might be nice ... Read More

Do different customers prefer different channels?

The instinctive answer to this question is “Yes, obviously they do”. But as a marketer the obvious answer is not enough. Yes they do, but ... Read More