About this blog
Welcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.Tags
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Recent Posts
New research papers: marketing strategies of banks and supermarkets
Whose mobile communications are hitting the spot? Which broadcast strategy helps banks make an emotional connection with their customers? Who sends out such badly targeted ... Read More
Organisations in the public eye: perception vs. reality
Healthcare was one of five sectors looked in the Pleased to Meet You research (the other four were Banking, Supermarkets, Soft Drinks, and Mobile). In ... Read More
Marketing through social media or mobile
Which new channel is winning with the customer? Given the current hype about social media as a marketing channel I thought it might be nice ... Read More
Do different customers prefer different channels?
The instinctive answer to this question is “Yes, obviously they do”. But as a marketer the obvious answer is not enough. Yes they do, but ... Read More

Marketing survey shows budgets & focus shifting towards interactive marketing