About this blog
Welcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.Tags
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Alison Bolen
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Editor of Blogs and Social Content
+Alison Bolen is the editor of blogs and social content at SAS, where she writes and edits blog content and coaches SAS bloggers on the technical, editorial and community-oriented aspects of blogging. Alison maintains the corporate SAS Voices blog and recently spearheaded a large blog migration project that moved more than 25 corporate blogs from a legacy platform to WordPress. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.
Recent Posts
How to get a dozen comments on your next B2B blog post
Let's start with a true/false quiz: True or False: Nobody comments on B2B blog posts. True or False: Quality blog posts will always ... Read More
Four ways to approach a blog editorial calendar
Most bloggers start thinking about blog editorial calendars from a planning perspective. You want to make sure you have enough content to keep the blog ... Read More
How to develop a blog strategy that supports your business goals
Before I can even talk about blog strategy, I have to admit that I am not naturally a strategic thinker. I am rumored to be ... Read More
Content marketing lessons from Kelly Services
At the end of Todd Wheatland's presentation, "Transforming a large organization into a content machine," at Content Marketing World, he offered a top ten list ... Read More
Dream big with customer analytics
Our friend Martha Rogers recently blogged about her trip to Arkansas for a Walmart Analytics Day. She says, "I can tell you that up close, ... Read More
I'm so bored with this topic
The moment you (the expert) start to think a topic is boring is the moment when the average person is just starting to become ... Read More
A day in the life of a corporate blogger
Is there even such a thing as a typical day anymore? We travel. We write. We tweet. We meet. We code. We coach. We manage. ... Read More
Five courtesy comments you can use to improve your online reputation
I've blogged before about how to leave comments, why to leave comments and when to leave comments. I've challenged readers to leave one comment a ... Read More
How to recognize a scraper blog
One of the first things many of us do in the "monitoring and listening" phase of social media engagement is to sign up for Google ... Read More
Five ways to evaluate influence without using Web site graders