When you are making a big, important purchase there are few things more helpful than seeing how well things are going somewhere else. It's better than merely "kicking tires" because it's really happening somewhere else and in their own way, that other organization is putting customers at the center of their strategy.

To that end, I've compiled a little list of customer successes that do a great job of telling the story of why SAS customers get it right for marketing. Take a peek at how some of these organizations are leading the way using SAS. They have recognized that the best way to differentiate is by delivering unique customer experiences based on a solid, connected business strategy driven by analytics.

Click on any one of those links below to open the full success story in a new window and read about what may be possible for your organization. I promise you won't be disappointed.

Chico’s
Tripled the success rate of previous campaigns and won lapsed customers back.

Chubb
Targeted lists yield higher growth rates and lower costs for customer acquisition with immediate results.

Expedia
Use of real-time pricing data results in multiple percentage point increase in conversions.

HP
Achieves a 360-degree view based on big data resulting in a 20 percent ROI across campaigns.

Macys.com
Reduced churn rate by 20 percent and saved more than $500,000 in full-time employee productivity.

Orlando Magic
Customizes fan experiences and has seventh-largest revenue stream for ticket sales out of 30 NBA teams.

Scotiabank
ROI in excess of 100 percent, and customer contact policy gives the bank a competitive edge.

Staples
137 percent rate of return with more personalized offers for increased cross-selling and up-selling.

T-Mobile
Retains influencers and reduces churn rate by 25 percent.

Verizon
Produced a 360-degree view of customers in less than three months and improved close rates by 250 percent.

As always - thank you for following!