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Analysts validate SAS leadership in marketing solutions

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By Topics | Customer Intelligence
Like a lighthouse, analyst validation helps you steer clear of hazards.
Like a lighthouse, analyst validation helps you steer clear of hazards.

As customers have grown more demanding and empowered, the role of marketing as steward of the customer relationship has evolved to be more strategic in the enterprise. And with that evolution comes a greater need to validate vendor claims of superiority.

Analyst firms offer advice and research through their publications, events and consulting projects to companies that are evaluating technology purchases. SAS has been named a leader in several recent analyst reports related to marketing, and we've pulled some excerpts below for you to consider.

Click on the report names to open the reports in a new window:

“SAS Customer Intelligence is once again a leader, and overall scores show SAS as the highest-ranked vendor in this evaluation. SAS also received among the highest scores for optimization, analytics and reporting, application usability, corporate strategy, and financials.”

The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012

 SAS, a "leader" in this Magic Quadrant since the inaugural report in March 2006, is among vendors that Gartner says "consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing.” Gartner further describes leaders as having "high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."

       Magic Quadrant for Multichannel Campaign Management

Gartner places SAS among the leading vendors that “demonstrate exemplary performance.” Leaders in this report deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization.

Magic Quadrant for Marketing Resource Management

Gartner places SAS among the leading vendors. We are cited as delivering breadth and depth of integrated marketing functionality, and successfully articulating business propositions that resonate with marketing buyers, particularly CMOs and marketing executives.

Magic Quadrant for Integrated Marketing Management

We appreciate your interest in SAS and hope that you've found these validation points useful. Thank you for following!

Tags Campaign Management customer intelligence forrester Gartner integrated marketing management marketing operations management marketing resource management Multichannel Marketing
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About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I held a number of marketing roles at SAS as Content Strategist, Industry Field Marketing and as Go-to-Marketing Lead for our Customer Intelligence Solutions. I like to find and share content and experiences that open doors, answer questions, and sometimes challenge assumptions so better questions can be asked. Outside of work I am an avid downhill snow skier, hiker and beach enthusiast. I stay busy with my family, volunteering for civic causes, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and get by with passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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