In case you've missed it, our friends from Down Under have written some great posts about customer intelligence on our sister blog, Left of the Date Line. Each one of our colleagues have a few posts, so here is a summary of my favorites, which I encourage you to read:
Intelligent customers demand customer intelligence, by Camille Baumann
Camille explores the role of strategy, vision, executive sponsorship and analytic talent in how companies improve the customer experience. It all comes down to the question - what's holding you back from delighting your customers?
The new marketing mantra: Make it relevant, personal and easy by Des Viranna
Des encourages us to start with the customer journey and consider when it starts and what we can/should do to make it relevant so it ends where both you and the customer want it to. No matter what, it should be relevant, personal and easy.
Four ideas using customer intelligence to deliver customer delight by Vincent Cotte
Vincent brings a unique perspective from his graduate coursework to share four ways that leading organisations are leveraging customer intelligence to meet customer expectations.
What are your customers telling you? Are you listening? by Marnie Macdonald
Marnie recapped her favorite session from SAS Forum Singapore about DBS Bank's transformation to become the "Asian bank of choice for the new Asia" with 3 key elements of aligning strategy with customers.
What is the cost of not now? by Poh Choo
Poh explores how customers expect personalised interactions in our digital era - a time in which even idle couch potatoes increase their digital footprints. It's all creating a big data deluge that organisations can tap into for value with high performance analytics and provide insights to decision makers in real time.
Customer-centric marketing: Why is testing so 'testing'? by John Kershaw
John posits that the heart of a customer-centric approach to marketing entails testing to support decision making- the means by which an intelligent organisation acquires knowledge about customer behaviour.
I like to have opportunities to ignore my USA spell-check and write like my Australian colleagues about customer-centric organisations, personalised interactions, customer behaviour and the like. Far beyond that, however, I've come to appreciate the value of a view from the left of the date line - similar in some ways and different in others, but always good to take into account. Nice job, mates!
