Summary

In this free white paper, Customer Intimacy: The Pharma Challenge (click to download the PDF), industry leaders weigh in on how pharmaceutical companies can become more relevant to their trifecta of customers: physicians, payers and patients.

Featuring

• Goutam Chakraborty, Professor (Marketing) and Founder of SAS and OSU Data Mining Certificate Program, Oklahoma State University
• Mark Miller, Senior Vice President, Strategic Services and Technology, Digitas Health
• Hans Sjoquist, Senior Director, Multichannel Marketing, Field and Marketing Operations, Sanofi-aventis

Downloads

• Customer Intimacy: The Pharma Challenge White Paper (click to download the PDF)

Related Resources

• Customer Intimacy: The Pharma Challenge onDemand Webcast (click to view the onDemand Webcast)
• Customer Intimacy: The Pharma Challenge Blog Post (click to view the blog post)