Do You Wow Your Customers or Give Them Woe?
That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco.
In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve the complex challenges of high-velocity, multichannel marketing. Peter Kear, Vice President of Sales and Marketing for IS Solutions, a leader in online managed services, joined the discussion to provid real-world examples of the results seen when these technologies are put into action.
Enjoy the below video.
And feel free to download the free whitepaper titled, How To Stop Annoying Your Customers, to learn how customer analytics can turn your business around by doing the key things that fuel customer loyalty.