It’s true. Rome wasn’t built in a day. But the latest app on your smart phone might have been.
How do I know? I recently spent a full day in New York City with a few dozen marketing executives who each built a smart phone app by the end of the day. My app combined location data and customer data to offer better seats to baseball fans in or near Yankee stadium.
Am I thinking about a career change? Or hoping to create the next Flappy Bird?
Not likely. But I did enjoy returning to my programming roots for a day.
The workshop was led by Decoded, a group whose goal is to introduce non-programmers to the potentials of the digital world. Their workshops remove the veil from application development and give participants a better understanding of what’s possible with just a good idea and a little bit of code.
Believe it or not, a lot of my fellow attendees had backgrounds in computer science, and they still came away with a renewed appreciation and understanding of what’s possible in application development.
I doubt that any of the attendees will turn into software developers as a result of the course, but some of them probably did go back to their organizations with ideas that are driving the IT department crazy.
But seriously, I’m glad I did it. It was a lot of fun, and it made me wonder what kinds of ideas businesses could come up with if they held similar workshops for analytics.
You could spend the morning learning how to access data libraries and how to use the latest visualization tools. Or spend a morning teaching some basic statistical concepts and how to apply them to business problems. Then spend the afternoon brainstorming uses for analytics in your organization.
What kinds of ideas could you unlock from your company’s data with just one day of accelerated learning? You might be surprised at the results.