Jonathan Hornby

Recent Posts

Sense and Adjust v Optimize and Innovate

Which is better – sense and adjust or optimize and innovate? I believe it’s the latter. I wasn't sure whether I should post ... Read More

6 stages of executing strategy

“However beautiful the strategy, you should occasionally look at the results.” Winston Churchill. As I highlighted in my last post, strategy begins as a ... Read More

Reinventing business

Two stories caught my attention this morning – one from Reuters on a new web site designed to bring crowd sourcing to fashion, and ... Read More

Innovation simplified

It’s as easy as one, two three right? … maybe. Earlier this week I attended the first in a three part series hosted by ... Read More

It's good to listen

On July 6th 2009 Dave Carroll posted a video to YouTube – United Breaks Guitars. Within a week it had been viewed 3 million ... Read More

The courage to lead

Wednesday 11 November was an enlightening day. I learned how DOW chemical transformed a $1bn investment into $5bn, and I came to understand why 88 ... Read More

Connecting the dots for success

Unable to attend the World Business Forum this week I read through stories posted on their Bloggers Hub. Four speakers (via the bloggers writings) caught ... Read More
  • About this blog

    I’m Jonathan Hornby, a marketing director at SAS. This is my blog for discussing news stories and events that capture my attention and get me thinking about how they will influence tomorrow’s business strategies.
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