About this blog
I’m Jonathan Hornby, a marketing director at SAS. This is my blog for discussing news stories and events that capture my attention and get me thinking about how they will influence tomorrow’s business strategies.Subscribe to this blog
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Recent Posts
6 stages of executing strategy
“However beautiful the strategy, you should occasionally look at the results.” Winston Churchill. As I highlighted in my last post, strategy begins as a ... Read More
Reinventing business
Two stories caught my attention this morning – one from Reuters on a new web site designed to bring crowd sourcing to fashion, and ... Read More
Innovation simplified
It’s as easy as one, two three right? … maybe. Earlier this week I attended the first in a three part series hosted by ... Read More
It's good to listen
On July 6th 2009 Dave Carroll posted a video to YouTube – United Breaks Guitars. Within a week it had been viewed 3 million ... Read More
The courage to lead
Wednesday 11 November was an enlightening day. I learned how DOW chemical transformed a $1bn investment into $5bn, and I came to understand why 88 ... Read More
Connecting the dots for success
Unable to attend the World Business Forum this week I read through stories posted on their Bloggers Hub. Four speakers (via the bloggers writings) caught ... Read More

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