Sense and Adjust v Optimize and Innovate

Which is better – sense and adjust or optimize and innovate?

I believe it’s the latter.

I wasn't sure whether I should post this entry here, or under my "inspire" blog which explores the use of Business Analytics. It fits equally at home on both. To encourage you to visit that blog, I decided to cross post.

If you'd like to understand why I think it is better to optimize and innovate, click here to read the full story, and while you are there, check out other posts from myself and others talking about Business Analytics.

tags: innovation, optimization

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    I’m Jonathan Hornby, a marketing director at SAS. This is my blog for discussing news stories and events that capture my attention and get me thinking about how they will influence tomorrow’s business strategies.
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