Author

Murali Pagolu
RSS
Business Analytics Consultant at SAS

Murali Pagolu uses SAS software in both academic research and business applications. His focus areas include database marketing, marketing research, data mining and customer relationship management (CRM) applications, customer segmentation, and text analytics. Murali is responsible for implementing analytical solutions and developing proofs of concept for SAS customers. He is a frequent presenter and the coauthor of Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS.

Murali Pagolu 0
Prepare yourself for Text Analytics

Text (aka unstructured) data is real, it’s huge, and it’s rapidly building up (both internally – at your company, and externally – on the web). You’ll only see more in the days to come. And guess what? If you are practicing traditional analytics at your company, foraying into unstructured data

Read More