Author

Lonnie Miller
RSS
Sr. Manager, Industry Consulting, Manufacturing

Lonnie Miller leads the U.S. Manufacturing Industry Consulting team with SAS. He focuses on ensuring clients get the most from analytics and emerging technologies in the manufacturing sector. Prior to joining SAS, Lonnie held a variety of senior leadership roles with R. L. Polk & Co. (now IHS Markit). This included leading the company’s Loyalty Management Practice, their Marketing and Industry Analysis unit and the company’s Analytical Solutions team. Lonnie holds a B.B.A. in Marketing from The University of Michigan-Flint and a M.A. in Advertising from Michigan State University. You can find him on LinkedIn at https://www.linkedin.com/in/lonniemiller.

Analytics | Customer Intelligence | Internet of Things
Lonnie Miller 0
Could analytics improve electric vehicle adoption?

In August 2017, Britta Gross spoke about General Motors’ perspective on bringing electric vehicles (and their derivatives) to market. Her point of view reaffirmed GM's research on consumer awareness of electric vehicles (only 60 percent) and consumer adoption concerns with this emerging technology. She also revealed the portfolio of cars

Analytics | Customer Intelligence | Internet of Things
Lonnie Miller 0
How to monetize connected vehicles with analytics and mobility services

For the last two years, I’ve spent time listening to and brainstorming with automakers, their suppliers and other technology companies about how to monetize connected vehicle data. This involves: Data that’s offloaded from a roving vehicle fleet (cars, trains, semi-trucks, farm tractors, you name it!). Data coming from driving-related mobile apps used