Kadir Dindar is the Head of the Global Practice Customer Intelligence at SAS. He is a globally recognized expert in the area of CRM and Marketing Strategies working with Financial Services, Communication, Retail and Media industries. In this capacity he leads an international team of distinguished Business Experts and advises international leading organizations on key issues for modern, value-oriented customer management with the aim of sustainable and profitable growth. This work focuses on adapting information and decision-making processes to the requirements of a radically changing market structure and customer behavior. The main areas of activity are developing strategies for corporate management, dovetailing processes for sales, service and marketing, and optimizing customer interactions in a multichannel environment, integrating Digital and Social Marketing with traditional marketing. Previously, Kadir Dindar spent many years as Head of the Center of Excellence EMEA & AP and Customer Intelligence Competence Center at SAS Germany, successfully implementing numerous large-scale projects, both national and international. Before he joined SAS he worked as Senior Business Development Manager at Chordiant Software and as Head of Direct Marketing at Deutsche Telekom, and also gained experience in classical marketing at companies such as the German airline Lufthansa.
In der „alten” Marketingwelt stand die Kundensegmentierung an erster Stelle. Dafür wurden einzelne Strategien für vermeintlich unterschiedliche Segmente entwickelt. Hier ein paar Beispiele:
