Federico Alberto Pozzi is a senior solutions specialist in IMM & Analytics at SAS Italy. The Ph.D. he obtained in Computer Science allowed him to acquire outstanding expertise on Machine Learning and Text Analytics (in particular, Sentiment Analysis) applied to Social CRM, Social Learning and Digital Media Entertainment. He also collected important international experiences: among different international research collaborations, he had a fruitful and long collaboration with Prof. Bing Liu (University of Illinois at Chicago) and Prof. Emeritus Gautam Mitra (Brunel University, London and OptiRisk Systems). Federico has published two books on Sentiment Analysis and several scientific publications in important journals and conferences.
Most purchases are driven by our emotions as the consumer's emotional experience is crucial in buying choices. And so we decided to exert the powerful SAS algorithms on a dashboard born in the beginning as a simulation of a remote control system in the healthcare field for home-based patients. The
Experience design is not just like a standard advertising campaign or an online app, but rather a strategy to keep customers engaged with a brand through impactful interactions. It means that every product and service is designed to offer a delightful experience; the packaging, mobile app, web and print ads
Oggetti fisici, sensori e connessione a Internet. In una parola, IoT. Dal computer in ogni casa, siamo passati al computer in ogni cosa. L’idea che gli oggetti che comunemente ci circondano possano dialogare tra di loro e diventare parte attiva della nostra esperienza di vita al lavoro, in viaggio, durante
We all know that when customers are interested in a new product or service that you offer, digital channels are most often their first, and probably unique, point of interaction. What if every time customers interacted with you, they got exactly what they needed, with minimal effort? Marketers should use
Using the past to predict the future is a time-honoured practice. Of course it can backfire — which is why financial services firms are required to inform us that ‘past performance is not a guide to future performance’ — but customer behavior is often remarkably consistent. Which is why the
The Internet of Things (IoT) is drastically changing our lives, whether this is at home, in the car, at work or even in the street. Gartner has predicted that by 2020, 20.8 billion devices will be connected. Moreover, the potential economic impact of IoT by 2025 is estimated to be
La connessione tra mobile, cloud, social media e Big Data sta radicalmente ridisegnando il mondo aziendale. E nessuna area ne risulta maggiormente colpita come il CRM, in particolar modo in quei settori di mercato dove il rapporto tra azienda e cliente occupa un ruolo centrale nelle strategie di business (retail,
The nexus of mobile, cloud, social and big data is radically reshaping the business world. Nowhere is the upheaval more dramatic than in areas with high customer engagement: retailing, financial and communications services, travel and customer service. Such profound changes in the landscape, driving heightened consumer expectations have pushed beyond
