Direct marketing expert implementing communication strategy at analytical and operational CRM projects for telco and banking enterprises. Ewelina's passion is transforming marketing into a consistent omnichannel dialogue in the context of the Client's predicted needs. Business value and return on investment is estimated at the initial workshops. Certified solutions architect (TOGAF, ITIL, COBIT) and Project Manager (PMP, PRINCE2 Practitioner, IPMA) experienced in implementing complex integration projects.
This year’s Polish SAS Forum conference gathered more than 900 enthusiasts of the use of analytics for the generation of innovation. The business session in the Customer Intelligence domain was focused on the methods of meeting the challenge of maximization of revenue while keeping the customers satisfied. Market leaders highlighted
CRM data - the new currency of Programmatic Marketing Marketing drives trade and trading with marketing is increasingly profitable. Companies not only advertise their own products, but also see a potential in marketing the products of non-competitors. Customer Intelligence is the new currency of the digital era. It is obtained
Dane CRM walutą Programmatic Marketingu Reklama jest dźwignią handlu, a handel reklamą jest coraz bardziej intratny. Firmy nie tylko reklamują produkty własne, ale dostrzegają potencjał w marketingu produktów firm niekonkurencyjnych. Walutą w erze cyfrowej jest wiedza o Kliencie. Pozyskuje się ją z systemów transakcyjnych, aplikacji CRM i własnych kanałów komunikacji.
