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Ericka Wilcher
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Sr. Marketing Specialist

Ericka Wilcher is a Senior Marketing Specialist at SAS, specializing in developing and executing innovative marketing campaigns for brand awareness and lead generation. Ericka specializes in digital strategies for advertising, content creation and syndication, and interactive promotional technologies. Follow @ErickaWilcher on Twitter for more!

Analytics
Ericka Wilcher 0
Analytics vs the HiPPO?

Given the increasing role of analytics, are HiPPOS going the way of the dinosaur? According to the recent research from Harvard Business Review Analytic Services, the answer is yes and no. Perhaps you’ve heard of the term HiPPO (Highest Paid Person in the Organization or Highest Paid Person’s Opinion) –

Analytics
Ericka Wilcher 0
Saying no to silos

These days, “silo” has become a dirty word within organizations – full of negative connotations about curmudgeonly individuals or teams not playing well with others. But at the How to Compete on Analytics: Apply It event in San Francisco on June 4th, SAS speaker Bob Messier advised the audience to